Employer Branding I: Give Them What They Want
March 05, 2020
(Photo by Matheus Bertelli from Pexels)
This is fairly easy first post on this topic… think back to when you were interviewing at your current company, what kind of content would you have liked to have seen?
Start there.
Seriously.
Make the list.
Now go to your team and ask them the same question and add to the list.
Also ask where they would like to have seen it. Tech pros may tend to have one answer while marketing pros another and the customer success team yet another.
Want to be really bold?
Do you want real time data?
Ask those you are interviewing right now what they found, where, did it help them (or not) and what they would have liked to have found.
So often when companies think about employer branding content they get bogged down in analysis/paralysis and wanting perfect photos with amazing lighting and an amazing filter.
Most people, you and me, just want to know what it is like to work there. They’re looking for authenticity. What is it really like.
They’re looking for the same stuff you did.
Give it to them.
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