Over the past two years most of the recruiter and HR conferences have had a speaker hop on a soapbox and talk about how I important it is to have a professional brand.
Yet when you look at who is doing the teaching they are not usually doing any recruiting. They may be a great speaker, teacher and consultant but they have never (not recently) tried to recruit someone.
Do I sound like a snob? Probably.
Here’s the deal… most of those folks are working on their national speaking brand. I believe there is a BIG difference between that and a local or regional recruiter and HR brand.
So that’s my mission for the ERE webinar this week.
I am going to show folks how to build a recruiter brand from my unique perspective as a local/regional recruiter in a niche space.
And if I do it right I will show folks how they can do a national niche brand or one in their very large company.
See… most folks do not have the ego to want to be the most well known recruiter in the country. Many of us are quite OK with our region, state, city and/or company.
Here is what I am going to cover…
How I use:
- Minnesota Headhunter blog
- Twitter, Facebook, Instagram and Foursquare
Feedback from candidates and clients
Tools I use (very basic am I)
Content (examples of what I post)
Successes and failures
June 18, 2014
1 p.m. CDT
To register click:
Thanks to ERE and iCIMS for the opportunity to talk about this.
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