The following post is courtesy of the Recruiting Blogswap:
Many job seekers fail to thoughtfully consider the importance of the cover letter introduction. Oftentimes, it’s viewed as just another paragraph among many in the document. But in reality, the cover letter introduction holds a lot of weight. In fact, it can be the determining factor in whether a hiring manager will continue to read on through the remainder of the letter. So what makes your cover letter stand out—not just among other paragraphs within the document but among other candidates’ cover letter intros?
The Unique Opening Sentence
It’s not uncommon for job seekers to utilize a blanket opening statement when writing their cover letter introductions. Even in your own cover letter, you may be guilty of opening with something such as: “I am writing this cover letter to express my interest in your sales position with XYZ Company.”