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Recruiting: Monster vs LinkedIn vs Social Media

The last few weeks (and this happens 2-3 times a year) I have seen increased chatter about what are the best recruiter tools to use and many people pick sides.

And I ask this question: Why?

Usually the folks who pick sides have money in the game:

  • Companies with an earnings report and/or their sales teams

  • Trainers in one tool or another

  • Pundits flapping their jaws and computer keys

This time the sources of the conversation came from:

LinkedIn files for IPO, reveals sales of $161 million (CNN Money.com)

Recruiters Rethink Online Playbook (Wall Street Journal)

Should Monster Be Afraid of Social Networking? (CNBC)

Monster CEO Fires Back (CNBC)

I doubt anyone who actually does recruiting, as in sits behind a desk doing the job, would suggest that they can only use one tool.

I had a Tweet couple of weeks ago in response to some of the stuff I had been reading:

“I call BS: Talk about LinkedIn vs Monster vs Social Media. You can't just eat cheese or beans or chicken. Need balance.”

Are the job boards dead? Is LinkedIn a one stop site for networking and new hires? Is Social Media the “silver bullet”?

No, no and no.

It is not that simple and the following questions (there are more) matter for what tools are best to use:

  • Location

  • Industry

  • Skill set

  • Experience

I recruit IT people in Minneapolis and St Paul and I can tell you from 13 years of experience that while I can get a lot of work done with any of those three I cannot rely on just one. Or two.

And there are more tools including:

  • A good web site and career page (coming soon with the new company)

  • This blog

  • LinkUp, Indeed, SimplyHired

  • Referrals

  • Attending user group and networking events

  • Newsletter

  • Dice.com

  • CollegeRecruiter.com

  • Sponsoring events

  • Phone - Remember what it was like to use one? Easily the number one tool I use

If I were recruiting attorneys in Boston at a partner level I would likely have to use these tools in a different way, not at all and/or add others.

So when you hear of someone saying the job boards are dead, that LinkedIn is the only tool or that Social Media is the “killer app” ask them a couple of questions:

  • What are you selling?

  • When is your next webinar?

  • When did you last use these tools for recruiting and what were your results?

Disclaimer: I am a customer of Monster, have an upgraded LinkedIn account, use many of the Social Media tools and soon will likely be a customer of Dice.com

I guess my disclaimer further proves my point, a number of tools are needed to do what I do.

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Katherine Casey

I absolutely agree. It’s like having a strong portfolio; diversify, diversify, diversify.

Crystal Grobe

I agree as well. No one tool will do the job all the time.

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