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Job Ads Do Not Have To Suck | Minnesota Marketing Job

I have not ever posted a job from someone else on my blog but I received a nice email from Jon Parshall, COO at , and I am going to make an exception.

First time for everything, right?

Here is why, it’s a cool ad. It engages. It is a bit funny. I doubt it was approved by an attorney.

In other words, this is something I can support.

See folks, your job ads and descriptions do not have to suck.

Disclaimer: none needed. Code Weavers is not a client and I have not worked for them in the past. But you know, should they ever need a good recruiter… :)

Another reason to post this is if I can do something to help promote a local tech company I will. (Yes, that is an invitation for others to ask if I can help)

Their Marketing position:

Wanted: Marketing Cohort

( is a growing software company selling Windows compatibility solutions into the Mac and Linux markets.

We’re small, international, irreverent, and don’t take ourselves very seriously.

We’ve reached the point where our Marketing Department™ (one overworked guy) needs a cohort in crime.

The Cohort™ would split duties with Overworked Guy™ to keep many balls in the air: growing our fanboy community, Tweeting, Facebooking, traditional PR, reseller and retail channel management, video production, graphic design, web site and SEO issues, product demonstrations, relations with local colleges and universities, and above all catering to the mercurial whims of the Sales Weasels™ and the CEO.


  • Excellent communications skills
  • Proven experience in Marketing
  • Idea hamster with follow-through
  • B.A. or B.S.

Bonus Points if You Have:

  • * Experience in the software industry
  • * Experience with Mac OS X or Linux
  • * SEO skills
  • * Experience with link building
  • * Data analysis skills
  • * Social media skills
  • * Media relations / PR experience
  • * Video creation / production skills
  • * Experience with FinalCut Express
  • * Written and/or spoken French
  • * Graphic arts skills / Web design / Print design
  • * Experience in channel management
  • * Product demonstration experience
  • * Voiceover / narration experience

If interested, please send resume and cover email to Jon Parshall (


Steve Levy

There are so many ways to enhance ads but the "experts" still use words such as prestigious or phrases like "world class" (incidentally, conduct a Google search with the following words in quotes - "we are a world class").

Ads suck because recruiters focus on the job description and not on the job to be performed or the mountains to be scaled.

Most ads suck because most recruiters suck...

Jon Parshall

Well, that's one advantage of being COO and having been handed the job of running HR (such as it is) here at the ranch. I can write the job ads any way I please. You can probably see why I didn't fit in real well at Deloitte. I write our ads this way, because this is honestly who we are.

I'd like to thank Paul for having broken his rules and posted this: much appreciated.


-jon parshall-
COO (and ostensible HR Guy)

Ask a Manager / Alison Green

Ha, I JUST posted a rant about job ads that suck, this weekend! It's here:

Kevin Stirtz

Paul - This was a worthy exception to your "no job posting" policy. It's nice to see people willing to have fund and let their personality show through. Of course, coming from the "Overtake Microsoft" video and the "Lame Duck" challenge, this is not surprising. They sound like awesome people to work with.

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