Use The Internet To Find A Job – Part 8: Search Engine Optimization (SEO)
Attention Wannabe Gurus And Experts: White Guys In Suits Needed In China

The Problem Of Duplicate Job Postings

The following post is courtesy of the Recruiting Blogswap:

From: Jeff Dickey-Chasins


You know what gets a job seeker truly steamed? Clicking on a link for a job posting – and discovering that it’s exactly the same job he looked at a few seconds earlier.  Same job, different listings = unhappy job seeker.

How does this happen? Well, any job board that allows 3rd party recruiters to post their open positions runs the risk of duplicate postings.  Let’s say that ABC Company has an listing for a mechanical engineer. The HR person posts it on their company site and also drops an email to three favored recruiters announcing the opening. The recruiters turn around and post the job under their own accounts – because after all, if they can get it filled, they’ll receive a handsome commission.

So what’s the problem? After all, the HR person just tripled their chances of a response by encouraging the recruiters to post the job separately. In fact, if the recruiters are using different job boards, the position could get even more exposure.

But the job seeker is unhappy. His or her anger will have two likely targets: the job board, and the company.

The company may not care if the job seeker is unhappy – after all, the market is tight and there are (in general) more seekers than jobs (although I would argue that companies should care about their reputation with job seekers, as they want to attract the best talent).

The job board should care quite a bit about making the job seeker unhappy. After all, quality candidates are the lifeblood of a successful site. But eliminating duplicate postings is tough. If recruiters purchase the right to post jobs, why can’t they post a listing that a client has given them?

Another twist – when an aggregator like Indeed or SimplyHired serves up duplicate job postings, what can anyone do? Between cross posting by the job board itself, recruiters, and (occasionally) use of multiple job boards by the company, it’s not unusual to see the job listed in search results many times.

This may be a problem that is never resolved – but both companies and job boards should be aware that it creates negative attitudes toward them on the part of the job seeker.

Article courtesy of the Recruiting Blogswap, a content exchange service sponsored by CollegeRecruiter.com, a leading site for college students looking for internships and recent graduates searching for entry level jobs and other career opportunities.

Click for info on my Job Search Seminar.

Click for more articles like this and for most recent blog posts.

Stay in touch with me by clicking Blog Posts by RSS, Blog Posts by Email and/or the From The Desk Of Paul DeBettignies Newsletter

Comments

The comments to this entry are closed.