Here are the variables measured:

• Reach: A measure of the audience size (number of eyeballs) for each individual. Traffic.

• Relevance: The degree to which content associated with the individual matches a cloud of keywords prepared for the analysis

• Resonance: The number of mentions, inbound links and participation found for each individual.

Some might say that this means I have too much free time. Actually a few someone’s have already said that to which I reply, “this is an extension of a recruiting, marketing, business development and speaking style I have been doing for years.”

This online stuff just makes it easier.

And sometimes too easy.

I think frequently and on occasion will ask followers on Twitter, Facebook and my newsletter if I am providing them with content that has value. I worry that when I am Tweeting or writing about the Olympics, politics or pot holes in Minneapolis if folks think this is a waste of time. That I should focus on recruiting, job search and other business specific topics.

In other words I think about relevance all the time. While this is as much about expressing what is on my mind it is also about hopefully providing value to those who find their way to me.

The general response has been that yes on occasion I do ramble about something they find silly but that overall the stuff that comes out of my head is usually part educational, interesting, timely and frequently funny.

If there is something you would like more information about, a topic be discussed, wonder what I think about the current jobs bill or want to talk about Gopher football leave a comment below or send an email.