Job Search Marketing Toolkit – Interviews
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Increase Relevant Traffic To Your Career Site w/ Content Re-purposing

The following post is courtesy of the Recruiting Blogswap:

From: Nicole Bodem Chief SEO Geek for Arbita

One of the biggest challenges with blogs is coming up with new and fresh content on a regular basis and you are not alone, note the date on my last blog post. It’s especially challenging in this economy where resources are completely tapped.

One solution is to use a resource called The Recruiting blogswap. The Recruiting Blogswap is a FREE service of job board,, but is used by an international collection of job boards, recruiting blogs, and other career sites.

How it Works:

Once you register as a publisher, you'll receive articles from authors who specialize in recruiting, career counseling and more, which you may choose to accept or decline based on the needs of your career site.  The great thing is that you’re never obligated to publish an article so you don't have to worry about publishing content that isn't appropriate for your site. I just signed up for this service and you can to, registration takes less than a minute!

Other Content Re-purposing Strategies

Turn Press Releases Into Conversational Pieces – Let’s face it sometimes press release can be pretty boring to the everyday person. Try taking key messages within the press release and write them in a more conversational way, cite examples, offer helpful tips even link out to an additional resource.

Old is the New….New – If you have years of content on your blog or website peek through them to see where update opportunities may present themselves. The recruiting industry changes pretty quickly creating the need for content to be update frequently. Especially “Tip” type articles. The first article title might have been “5 strategies for finding the best talent on the web” Your new title could be  “5 NEW tips for finding the best talent” etc.

Leverage Your PowerPoint decks – Try turning your PowerPoint decks into articles and blog posts. If you’ve spoken at recruitment industry conferences you could always build out supporting visibility on that topic. Do you routinely do public webinars? That’s another re-purposing opportunity.

Do you have content re-purposing ideas you’d like to share, feel free to leave a comment.

Article courtesy of the Recruiting Blogswap, a content exchange service sponsored by, a leading site for college students looking for internships and recent graduates searching for entry level jobs and other career opportunities.


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