The following post is courtesy of the Recruiting Blogswap:
From: Kevin Donlin
There's an old marketing maxim I live by when advising job seekers.
It comes from Robert Collier, one of the best writers of sales letters and advertising who ever lived.
And it goes like this: To create successful advertising, the writer must enter the conversation already going on in mind of the reader.
Because, everybody is always thinking about something. If you can tap into a person's thoughts with your message, they will pay attention to you.
Applied to your job search, it means that your cover letters should address concerns that are already in the mind of the reader, in this case, your future boss.
Would you like to know two ways to do that, stand out, and get hired faster?
Here they are ...