OK, I promise that before typing this I have counted to 10. And I am not blogging angry. Yes someone in perceived “authority” tweaked me today while selling their training materials.
For anyone new to the social media craze, are impressed by numbers or are doing reference checks on a speaker/consultant/guru/expert the number of followers one has does, the number itself, does not mean anything.
Here is my suggestion, look through their 10,000+ Twitter followers. Who are they? How many of them are Spammers? How many are “real” people/companies?
Now look to the account itself. What are they talking about? Who are they talking to? Are they engaging a community or shouting to an audience?
Now do this:
Go to Advanced Twitter Search
Scroll down to “People”
Enter the account name in “To this person”
If someone has 10,000+ followers I expect there are a lot of results. I mean, 10,000+ followers should show lots of activity, Right?
Now enter their name in “Referencing this person”. Again there should be a significant number.
If not question their guru/expert/speaker/consultant status.