There has been a lot of talk about whether or not one can make a career out of being a blogger. (I assure you that is not my intention. I will continue to be a Minneapolis technology recruiter.)
Meet Aaron Gleeman; if you are a Minnesota Twins fan, baseball fan in general, or read Sports Illustrated you likely already know who he is.
Aaron writes a self-titled blog, AaronGleeman.com with his focus on the Minnesota Twins. He has been writing for about 3 ½ years and I finally came across his site two weeks ago. Where have I been? Apparently everyone in Minneapolis and St. Paul knew about him but me.
He does not just write about the Twins although clearly it is the focus. He does write about other sports, the Twin Cities and pop culture. Usually it relates back to baseball one way or another.
Aaron and his blog are of great interest to me because of the way he and it have evolved from just a local interest to a national following without losing his voice, or style.
He started writing about something that interested him. As he posts today in Twins Notes:
People often ask what motivated me to start this blog four years ago. It's a complicated answer, but in the end can be boiled down partly to me getting fed up with the sub par coverage of the Twins in the local mainstream media.
He had no idea of greatness four years ago. He just started writing about what he knew a lot about, the Twins, baseball, and sports in general.
If you write good content, write frequently, have a style of your own, interact with other bloggers, and most important of all actually know what you are talking about you will be noticed.
In the time that I have been writing this (in between phone calls over two hours) Aaron’s visitor count has increased by 70+. Currently his visitor stats show 1,922,858 since 8/1/02. No, that number is not a mistake on my part. That is the number.
Aaron was a successful blogger but his fortunes (so to speak) were fast-forwarded after his appearance in this article in Sports Illustrated, How the Web is Changing Sports Coverage. You can read his take on the article and his excerpt from it, My 15 Minutes.
While writing his own blog he is also a contributor to other publications including USA Today and Fox Sports.
Yes Aaron’s story of a college student turned blogger turned national writer (and getting paid for it) is a rare occurrence but it does happen and it is nice to see a local guy be one of them.
A closing tangent:
I am always looking at my statistics to see how someone found the MN Headhunter blog. I am paying attention to links from other blogs, posts that have been shared with others, and the search engine referral words. My site is rather boring when it comes to referrals from Google, Yahoo and MSN. Common words include: MN, Minneapolis, Minnesota, Twin Cities, recruiter, headhunter, jobs, careers, volunteer, IT, etc.
All career related as one would expect, as I do not write much about anything else. I have written some on Gopher football and sports in general but it has not been my focus and finding time to write on industry topics has been difficult enough.
From last week’s Link-O-Rama, Aaron wrote about his referrals. I was most fascinated to see that a blog focusing on baseball and the Minnesota Twins specifically has the #1 return on Google for Jennifer Aniston’s butt from an October 2002 post. To show how specific search engines really are if you drop the (‘s) from the search Aaron's blog is nowhere to be found.
Huh, maybe I should start writing about fishing, walleye, the Guthrie and the Warehouse District…