5th Annual Geek Prom
BlogBurst Adds MN Headhunter

Going To A Link Swap

Not quite a flea market. Not like going to a dance (or a Geek Prom). Heck, I am not even going anywhere.

This week my friend Jim Durbin at Recruiting.com has proposed an idea to help blog writers gain some search engine credibility and do a "link swap". If I understand it correctly it would be one posting with links to a set of blogs. Not sure of the number but it could be 20, 30 or more.

He has been challenged (probably too strong a word) by some and I am paraphrasing some of the comments I have seen.

First, I do not see anything wrong with supporting a group of bloggers that regularly visit a community portal. For me this is a team game and if my support helps others and their support helps me, I am in.

Second, one comment was made good content brings links and traffic. I agree with that for the most part but the blog world in the macro sense and the recruiting blog world in a micro sense is getting crowded. I find it hard to believe that all of the good content is really getting noticed.

Third, it has been suggested that linking to a blog is a sign of approval. I agree with that. It has also been suggested (and I could have taken this the wrong way) that not linking to other blogs is sign that they do not have interesting content. I do not agree with that.

I can understand that for the heavy hitters who have been around a while they probably are asked all the time to add another blog. I am sure that is annoying and I am sure that some of the sites are not producing good content but if I read the quote correctly no link, no interesting content.

Hmmm, I would like to see what the criteria is for good content.

This is starting to turn into a rant and that was not my intent.

I think this is a good way for some of the new folks to the blog world to get some attention. I am coming up on my first year of blogging, I wonder if I am still a newbie?

Here is what I have learned about writing a blog specific to a region of the country. Because the content is written for Minnesota and more specific to the Twin Cities of Minneapolis and St. Paul much of my blog is written off at first by those on the coasts. Yet most of my email comes from those on the coasts as they are finding useful information.

Maybe I should have called it Midwest Headhunter. Or better yet I should have stepped up to the challenge of the Canadian Headhunter and represented the Stars and Stripes.

Eh, I'll stick with carving out my own little niche here in Minneapolis…


Steven Rothberg, CollegeRecruiter.com

Good choice to keep your niche. It is powerful. It is real. Stick with it and you'll continue to prosper.

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