This whole conversation has me bored. At least Jason tries to give us something to hold on to and a try at showing some numbers and results.
Much better than what happened on Recruiting.com last month.
Here is what I know about my metrics:
-The more I blog, the more visitors I get. The inverse is true.
-The more I concentrate on things relating to Minnesota, as in MN Headhunter, the more visitors I get from Minnesota. This is my target audience.
-My traffic is about 70% from Minnesota.
-My referrals from search engines is 40%.
-Adding the newsletter is a tool to remind previous visitors about the site and to fill them in if they have not visited in a while. This drives traffic back to the blog.
-My MN Headhunter Jobs Page gets a lot of traffic and I am an idiot for not keeping up to date on the jobs I am recruiting for.
-The MN Headhunter Volunteer Page is starting to get results for the non-profits.
I have made two placements because of the blog. One from a response to the jobs page and one was a resume sent blindly wondering if I could give some advice. If I were to use Jason’s ROI formula my blog should be the only thing I do.
I believe that I have become more known in the Minneapolis and St. Paul IT community and this is because of the blog. I do not know this for sure but I have not done any advertising or been in the paper lately.
The results with the non-profit work can be probably be measured in hours volunteered and dollars saved but that’s not why I am doing this. It’s about doing the right thing.
I do not know how to quantify the knowledge gained from reading others and sharing information.
So I understand I am the little kid in the corner of the sandbox. I am not a worldly CIO or work for a multi-national corporation.
But from where I sit this conversation should be left up to the individual to figure out for him/her. If I listen to one set of “experts” I should never have started. If I listen to another set the blog is the only thing I should be doing.
So I will what I normally do and take the advice of my gut and close friends and what I do best, be me.