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Blogging Metrics Are A Waste Of Time For Me

Jason Stamper has a posting today, The ROI of blogging, and whether Jonathan Schwartz's blog pays for itself, in which he attempts to quantify the worth of a corporate blog.

This whole conversation has me bored. At least Jason tries to give us something to hold on to and a try at showing some numbers and results.

Much better than what happened on last month.

Here is what I know about my metrics:

-The more I blog, the more visitors I get. The inverse is true.

-The more I concentrate on things relating to Minnesota, as in MN Headhunter, the more visitors I get from Minnesota. This is my target audience.

-My traffic is about 70% from Minnesota.

-My referrals from search engines is 40%.

-Adding the newsletter is a tool to remind previous visitors about the site and to fill them in if they have not visited in a while. This drives traffic back to the blog.

-My MN Headhunter Jobs Page gets a lot of traffic and I am an idiot for not keeping up to date on the jobs I am recruiting for.

-The MN Headhunter Volunteer Page is starting to get results for the non-profits.

I have made two placements because of the blog. One from a response to the jobs page and one was a resume sent blindly wondering if I could give some advice. If I were to use Jason’s ROI formula my blog should be the only thing I do.

I believe that I have become more known in the Minneapolis and St. Paul IT community and this is because of the blog. I do not know this for sure but I have not done any advertising or been in the paper lately.

The results with the non-profit work can be probably be measured in hours volunteered and dollars saved but that’s not why I am doing this. It’s about doing the right thing.

I do not know how to quantify the knowledge gained from reading others and sharing information.

So I understand I am the little kid in the corner of the sandbox. I am not a worldly CIO or work for a multi-national corporation.

But from where I sit this conversation should be left up to the individual to figure out for him/her. If I listen to one set of “experts” I should never have started. If I listen to another set the blog is the only thing I should be doing.

So I will what I normally do and take the advice of my gut and close friends and what I do best, be me.


Jim Durbin

Good for you Paul - my argument on metrics has evolved to the idea that local bloggers are the best prepared to offer metrics-based analysis, but they don't need it.

The first question I get on recuiting blogging is always, who did you place from the blog?

That's not the question they are really asking - they're saying, will I make more money by blogging, or putting my time in other places.

And that question is always answered, other places.

But bloggers don't ask themselves those questions because they want more than money. I imagine you get far more from blogging in reputation and information then you get from a cold call. That's a quality of work issue.

Is your quality of work better and more enjoyable because you blog? That is a question only you and your gut can answer.

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