I have been sitting on this blog post for some time but a Tweet from my friend Steve Levy has me wanting to hit the publish button.
People were getting jobs before experts were yapping about brands
Yes they were. They still are and they will in the future too.
All of the gurus and experts at conferences, top selling business books and webinars say that “personal branding” is the key to ones career path.
While I get that finding a job or next consulting gig is decided to a large extent on who you know (knows) and what they know about you this has gone too far.
Too damn far.
Let the mini rant begin...
Ask yourself this, of the people getting hired are they all (most) online? Of course not.
So many profiles and resumes have guru, expert, thought leader, pro, speaker, top ________, jedi, ninja, etc that the coolness has been watered down or worse, cannot be backed up with real experience and results.