The following post is courtesy of the Recruiting Blogswap:
If you’re new to the world of personal branding, you may think that simply having an online identity boosts your brand. Nothing could be further from the truth. In fact, having the wrong information posted online could hurt your brand considerably.
Building an online reputation—one you can be proud of—is not always as easy, especially if someone out there has your name and is competing (knowingly or unknowingly) for the number one spot in search engines. That’s why you need strategies to help strengthen your budding online reputation.
1. Increase your professional volume: One way to strengthen your online reputation is by ensuring that there is more content online about you. But not just any content; you want professional content. This can be accomplished by enhancing your relevance.
2. Enhance your relevance: To enhance your relevance means that you not only create online profiles, blogs, and write guest posts that improve your professional presence but also eliminate any unflattering words, photos, or videos of you. In other words, you want all information posted about you online to be positive and professional.