I just had a long conversation with a Minneapolis startup CTO and we were talking about their upcoming expansion including an office move and build out. He was wondering if they should show off the move, new space and if so how often and in what form.
Of course my answer to him was yes they should. It shows momentum, growth and keeps friends and followers of the company engaged during what is usually a chaotic time.
He noted that a number of groups in Minneapolis have recently or are currently going through this and for the most part have been very quiet about it.
This is true and I did not surprise him when I said that being quiet about it has been a HUGE mistake for these groups. One group told me they have been “too busy” and another that they would “never show the messy part to it”.
My opinion… that’s just being lazy.
One of the easiest ways to show the success and growth of a company is to post “under construction” updates. I recommend taking a weekly photo and posting on company, senior leadership and if they want to… employee accounts. This can be on any/all of: LinkedIn, Twitter, Instagram and Facebook.