The following post is courtesy of the Recruiting Blogswap:
Your executive personal brand is what defines you as a top candidate in your field—and it should be felt throughout every professional action you take, whether you’re networking or blogging. Of course, when writing your resume, your executive brand is a major piece of the puzzle, as well. This is why it’s important to take the steps necessary to reveal your personal brand before ever putting pen to paper.
1. Assess Your Top Brand Attributes
When thinking in terms of the value you offer to any role you might assume, as well as your field as a whole, what conclusions do you draw? Come up with about three or four adjectives that best describe the value you offer, incorporating a few words that best describe your personality.
2. Define Your Vision and Purpose
Another important step in revealing your personal brand is defining your vision and purpose as an executive. What goals do you hope to accomplish over the remainder of your career? How do you think you make a difference in your field? And how do you want to make changes that will improve any company you work for in the future?