The following post is courtesy of the Recruiting Blogswap:
In your attempt to create the perfect executive resume, you’ve probably run into a lot of information regarding what should be included, but oftentimes, what shouldn’t be included is just as critical. The last thing you want is for a key decision maker to think: “I would have called this candidate for an interview if only her resume weren’t so …” To prevent this statement from being made about your resume, it’s good to avoid adding information that’s not needed.
Once upon a time, the objective statement was used to explain a candidate’s reasoning for applying for a position. Typically formatted in the following way, “Seeking executive sales position with XYZ Company to build client relations, achieve marketing growth objectives, and lead sales teams to success,” it was considered a good piece of information to place on a resume.
But over time, employers began to find objective statements redundant because they tell employers what they already know: you want a job. So now, objective statements are replaced with branding statements.