The following post is courtesy of the Recruiting Blogswap:
Appropriate keyword use is a big deal for job seekers working on their resumes. Many employers now use some form of scanning software as an initial screener that helps them determine which candidates are obviously qualified for the job.
Even when your resume makes it passed the screening process, if a hiring manager can’t glance at your resume and determine through your use of keywords that you mesh with the position you’re applying for, you resume will likely land in the decline stack.
The best way to ensure your resume will be taken seriously is to avoid the misuse of keywords.
What Are Keywords?
Keywords are words or phrases that employers use to find the right candidates for positions they’re offering. The concept is similar to that of looking up information in a search engine. The more keywords you use to conduct your search, the more closely the information you find will match what you’re looking for.