Recruiting For Startups: The Basics

The most frequent question I get (not surprising) from startup and tech company CEO’s is:

“Hey, can I pick your brain about recruiting?”

And I always answer yes but I have learned something… it’s never a simple answer.

Or it is the one big question:

“How do I get started recruiting a startup or small tech team?”

That answer can be anywhere from an hour to a day depending on much of a deep dive we need to do.

In order to get startups CEO’s thinking about this I put together a short video:

Recruiting for Startups: The Basics

I was thinking it would be 5 minutes long. Anyone who knows me well knows that no conversation is that short. Even one with myself (c’mon that’s funny).

This ended up being <15 minutes. That’s still a really short amount of time to say, “this is how to recruit”.

Basically what I have done is taken the highlights of recent “Recruit Like A Startup” presentations at Twin Cities Startup Week, Google for Entrepreneurs and Michigan Recruiters Conference along with previous MinneBar sessions put them here and briefly covered them.

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Target Layoffs 2015 - Thousands Of Minnesota Jobs Lost

This day, this announcement was coming... I don’t think anyone expected the number to be so large.

Last week Target CEO Brian Cornell had a conference call announced that over the next two years thousands of jobs will be cut as part of a $2 billion a year cost saving program. Most of those cuts will be in the corporate offices of Minneapolis and Brooklyn Park.

Below is the Target press release.

There has been a lot of speculation of who, when, where, what this means for Target and the city of Minneapolis.

It looks like starting this morning and through the rest of the week we are going to find out. I am told some Directors were notified today with Managers and Staff finding out tomorrow and through the week.

As I type this Governor Dayton is giving a press conference following his meet with Brian Cornell.

I was interviewed by Angela Davis of WCCO TV for a story this evening.

Here are some articles from the past week that I think answer most questions that people have at this point. I will try and take on some others tomorrow as we get a better idea of what is going on:

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21 Ways To Not Quit A Job

I quit

Do you remember Steven Slater?

I didn’t think so.

He was the JetBlue flight attendant who in 2010 melted down at the end of a flight and quit in a rather theatrical way. A quick post from back then:

Now you remember him, right?

I just did a quick, simple Google search for him and I can’t find anything about him after his cyber celebrity status ended and he was sentenced to probation.

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Surveys: Top U.S. Jobs 2015

Top Jobs

Over the next couple of weeks I am going to be giving a few presentations at the University of Minnesota about job search, networking and how work… how we do it, when and where is changing.

Part of the presentation is what employers are looking for now and how that may change over the next few years. And in part how these jobs, the skills needed for them, may change.

In doing the research I’ll be posting some info here on the blog.

There are some obvious trends with “Top Jobs in the U.S.” surveys… I.T. and health care dominate most of the “top jobs” because of demand and salary. Next comes some marketing and sales. That’s a not surprise as companies are hyper focused on growing revenue. STEM (Science, Technology, Engineering and Math) are also highly ranked.

Note that the surveys use different data for their rankings but generally come to the same results.

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Woman Fired On Twitter After A Tweet

What seems like an annual post… someone said something on Twitter and was fired.

This time they were actually fired in a Twitter post.

Here’s how this one goes…

A girl in Mansfield, Texas posts this Tweet the night before her first day at a pizza joint:

Fired On Twitter

An employee sees it and lets the owner know who replies with:

Fired on Twitter

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Mobile Realty Apps Changes Name To HomeSpotter, Announces Funding

“Hey, do you have a minute?”

6 simple words Aaron Kardell, CEO of then Mobile Realty Apps now HomeSpotter (see the press release below), said to me at the first MobCon late fall 2012… and things have not been the same since.

I knew Aaron from seeing him at CoCo Downtown Minneapolis and I knew of him through tech events in town. I knew he was a good tech guy and this being his third startup (two successful exits) a good CEO.

He said he was going to be growing his team and he wanted to know if I had interest in helping him.

As I remember it I did not let him finish asking the question before I said yes.

Aaron and Mobile Realty Apps have come a longgggg way since then.

They started at CoCo St Paul… I don’t have any photos of them there.

Then CoCo Downtown Minneapolis (12/12):

Mobile Realty Apps now HomeSpotter, Aaron Kardell

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LinkedIn Survey: Top 25 Skills Of 2014

LinkedIn crunched a bunch of data and came up with The 25 Hottest Skills That Got People Hired in 2014. It needs to be noted that this is comes from their users and what recruiters are searching for on their site. This explains why healthcare, retail and other skills are not listed.

I am not surprised that a majority of the skills listed below are technical in nature. With marketing related skills in second.

For my recruiter and workforce planning friends this may give you some idea of what demand and competition is like.

LinkedIn notes four trends: STEM, Data, a second language (although not in the U.S.) and technical marketing.

Here are the top 25 U.S. skills of 2014 (click the link above for a list from a few other countries):

  • Statistical Analysis and Data Mining

  • Middleware and Integration Software

  • Storage Systems and Management

  • Network and Information Security

  • SEO/SEM Marketing

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The Nerdery Launches A Software Engineering School

The Nerdery

Good news from The Nerdery today as they announce the launch of Prime Digital Academy (Prime).

This is the Twin Cities third code school or bootcamp like venture. Concordia University announced their bootcamp in September, Coding Bootcamp To Launch In Minnesota. There is also the FUSION program with MnSCU and Advance IT Minnesota.

There have been a number of other conversations locally and across the Upper Midwest about the creation of these schools.

I’m not shy about it… I am a big fan.

Companies continue to complain about the “War for Talent” and a “skill set shortage”. Many of whom did away with their internship and recent grad programs during the “Great Recession”. Now when they are looking for that ever elusive 3-5 year developer they can’t find them. Maybe that “cost cutting” they did back then is having a greater cost now.

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Join The Minnesota Headhunter Group On LinkedIn

Minnesota Headhunter, Minnesota Recruiter, Paul DeBettignies

I’m not a New Year’s Resolution kind of guy, I do a theme, but I usually have a couple of “things” I want to get done in the next year.

Thinking about 2015 one of those “things” is to help my friend’s network with each other.

I’ve had a number of conversations the past months where someone said something like:

I was having an issue with a non compete and I ended up with some bad advice.

    • And I was thinking if I had known I would have sent them to Teresa Thompson (disclaimer, she’s my wicked smart attorney).

My sister was looking for a senior level position with Minnesota non profit or community organization.

    • And I was thinking if I had known I would have sent them to Lars Leafblad.

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ToggleGreen Adds Paul DeBettignies To Its Advisory Board

This spring (2014) I was contacted by Mike Stapp to talk about a startup he was working on. We were both working out of CoCo so getting together was easy. Mike walked me through his idea and I was intrigued.

Over the summer Mike’s idea took off and he was busy getting the product put together. I was busy working, fishing and sitting on a dock.

We reconnected this fall when Mike invited me to his office for a quick chat.

That lasted nearly two hours.

Mike walked me through the idea of ToggleGreen and I was jacked up about it. He asked if I would have interest in being on the ToggleGreen advisory board and I don’t think he finished asking the question before I said yes.

So what is ToggleGreen?

The test market is Minnesota IT and creative consultants, contractors and full time employees and the recruiters and companies looking to hire/employ them.

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