The following post is courtesy of the Recruiting Blogswap:
Writing your own executive resume can feel extremely intimidating if you’ve grown accustomed to having a professional do the work for you. But there’s something to be said about taking a look at yourself and finding the words to describe who you are and what you’ve accomplished.
One piece of your resume that does an amazing job of describing your accomplishments and potential value to a company is your branding statement. There are many examples out there that can help you write one, but none will help you deliver your message as authentically as when you craft your own fresh, high-quality branding statement.
The Quality Branding Statement
A quality branding statement accomplishes a number of goals. It shows prospective employers just how many qualities you bring to the table. Also, it provides examples of just how those qualities align you with the goals they hope to accomplish. In other words, your statement stands as a testament to exactly why you’re the right person for the job.