I saw the infographic below from Lab 42 a couple of months ago but as I am frequently asked for LinkedIn user statistics I thought I should post it here after seeing it posted again this time on Infographic: How people really use LinkedIn (ragan.com)
The numbers affirm most of what I see as LInkedIn users behaviors although I think the 35% access LinkedIn daily number is a bit high.
I also wonder if maybe the numbers are a bit high because this likely came from LinkedIn users and not from those who have a profile.
The difference being the number of folks who never use or have an orphaned profile. I am assuming they are not part of the survey.
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I, on several occasions, thought "there is no way that this is true" - especially the idea that 35% log in daily, that 40% update their picture frequently, and that 26% of users pay for the $20 monthly account... I just do not buy it. This must be a sample only of fairly active users - based on the amount of time that I spend recruiting on LinkedIn, I can say (almost 100% for sure) that 60%+ of users don't log in "A few times a week" or "daily". This is a skewed sample for sure.
Posted by: Joe B. | January 11, 2012 at 01:07 PM