The following post is courtesy of the Recruiting Blogswap:
At the six-figure level, you’ve probably used some level of marketing to sell aspects of your business to clients—or even sell a prospective employee on why they should join a company. But have you thought about using these same marketing techniques to sell yourself as an executive candidate? If you haven’t, now’s the time to consider some tips on ways to get this done.
Create an Amazing Who-What-Why Job Target
As you likely know, the first piece of information that any hiring manager will see when reading your resume is the headline/job target. This is your chance to create an amazing one-sentence summary that will entice the reader to learn more about you.
Your target should not only address who you are (e.g., top accounting executive), but also what makes you highly qualified (e.g., you’ve won awards, have 20 years of experience, etc.). Finally, this target should address why the manager should hire you for the job (e.g., you are targeting an accounting executive position).