The following post is courtesy of the Recruiting Blogswap:
LinkedIn is one of the best online resources for professionals looking to network with other professionals, find employment, or be discovered by hiring managers. If optimized, LinkedIn could ensure you don’t spend too much time unemployed since you’re likely to attract the best of the best in the hiring world.
Interested in improving your profile? Here are just a few things you could do the next time you’re signed in that could help strengthen your page:
Customize your profile URL: This may not seem like a big deal, but personalizing your LinkedIn URL (e.g., www.linkedin.com/in/johndoe) lends to your credibility and strengthens your brand. It also makes you easier to find on the site, especially if recruiters want to conduct a quick search and are hoping that typing your name in the URL will do the trick. What do you have to lose? The quick change could make a world of difference.
Link to your other Web sites: In order to make the most of your profile and build your brand, it’s important to add links that point to your other professional ventures. Whether you’re linking to a blog, your Twitter page, or your professional Web site (www.johndoe.com), it’s important to show visitors that you’re more of a dynamic prospect than what is seen on your LinkedIn page.