The following post is courtesy of the Recruiting Blogswap:
Like your resume, your business card is a snippet of who you are and what you can do for an organization. For example, if you are at a busy networking event, you only have an elevator speech and perhaps a couple extra minutes to make an impression. If you take the time to really create a fine business card, it could be the bridge between small talk and a job.
Apart from the usual features like links to your social networking accounts, here are a few ways to make your business cards memorable and remarkable:
Simple and clean design. Unlike your resume, the use of design and color are largely encouraged in business cards. However, like your resume, don’t go overboard with the flair. A set color scheme and one font is all you need to get your point across. If you have some sort of personal logo or theme you have on every online platform, it would be smart to link these all together.
You should also think about purchasing paper that’s thicker or heavier so it sticks out to the touch. It may be more expensive, but think of it as an investment in your future. You won’t miss those extra dollars when you land a job.
QR codes. QR (quick response) codes are those small, square barcodes on everything from advertisements to granola bar wrappers. When scanned by a smartphone, it pulls up information from the organization that created it. What if you took this theory and put it towards your resume?
For example, Vizibility now has QR code capabilities. When the QR code on your business card is scanned, your top five Google search results will pop up. You can also choose to include your contact information in your QR code so it can be added right to the persons contact list on their phone. Now, you look good not just from an impressive business card, but also from an online brand that stands out easily and effectively.
Include a picture. As the saying goes, “A picture is worth a thousand words.” Well, how can you come up with the words if you can’t remember the face? According to a Forbes article, it may be a good idea to include a small snapshot of yourself on your business card. Why? Well, if you go to an event with hundreds of attendants, people aren’t going to remember every single face, leaving your business card to potentially get tossed. Putting an actual face to words is one more thing you can do to help the cardholder remember you and your accomplishments.
Interesting features. Think about going above and beyond the normal additions and incorporate personality in your business card. Utilize the back of the card to include space where someone can write where they met you, quotes, short testimonials, images, experience or anything that will make someone stop and think twice about you. It’s all about making yourself that much more attractive to the person holding your card.
Don’t crowd your business card with every single tool. Remember, the simpler, the better. No one wants to see a card that resembles a kindergarten art project.
How do you make your business card remarkable?
Author: Adrian Maynard is Vizibility’s director of marketing. He has more than 20 years of experience in marketing, many of those years in the technology industry.
Article courtesy of the Recruiting Blogswap, a content exchange service sponsored by CollegeRecruiter.com, a leading site for college students looking for internships and recent graduates searching for entry level jobs and other career opportunities.
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