The following post is courtesy of the Recruiting Blogswap:
As an executive, your brand means everything. It tells those in your field and beyond what you’ve accomplished in your years as a professional. But more important, it gives insight into what you will bring to the table if hired.
Since much of an executive’s brand is managed online nowadays, it faces threats that were not seen decades ago. So how can executives live their lives without threatening the brand they’ve worked so hard to build?
Slow Down On the Online Fun
There’s no doubt that there’s plenty of fun to be had over the Internet. Whether you’re playing online games or writing a casual blog there are a lot of reasons to jump on the Internet bandwagon. The only problem is if you have too much fun, you could actually diminish your brand.
It’s for this reason that it’s important to maintain the same professional presence online that you maintain offline. This means using respectable language and remaining politically correct on any website that your name is attached to. This will help you avoid contradicting your executive brand.
Participate in Social Networking Cautiously