Hold on a moment..... Nope, one more second.....
Sorry, I was trying to pull out the pen I shoved in my ear after hearing from a CEO who I have known for years say that a “consultant” suggested his recruiting team needed to hire a “Social Media Recruiter”.
My reply (and this is a direct quote), “WTF is a Social Media Recruiter?”
“I don’t know” said my CEO friend “but I am told I need one.”
Oh for the love of the Internet...
I cannot remember to the late 90’s was there such a thing as a “Job Board Recruiter”? I hope not and if there was it clearly did not last long.
“Job Board Recruiter” sounds absurd, right?
So does “Social Media Recruiter”.
The CEO forwarded on to me the recommendations about hiring a “Social Media Recruiter” which included:
- Facebook Fan Page experience
- Ability to create video
- Demonstrated ability to create a Twitter following
Absent from the job description were things like:
- Ability to cold call
- Qualifying candidates to required skill sets
- Experience in using job boards, LinkedIn, newsletters, RSS feeds, referrals, etc
I went through the roof. The CEO said, “Paul you are one of the Kool Aid drinkers when it comes to this social stuff” to which I replied “Yes I am but in part as a tool to find/create talent pools/communities, develop/further relationships and allow people to get to know me from the hundreds of search firm and corporate recruiters.”
And here is the kicker...
“I use these tools to limit the awkward, coldness to phone calls and email. You guys still talk to candidates on the phone, right?”
There was silence.
Apparently one can be a “Social Media Recruiter” without any skills that recruiters must have like talking on the phone and meeting people.
I guess I can just post content all day that will over a period of time attract candidates who without any interaction with me will be excited about an opportunity, send me their resume and be ready to leave their current company.
Damn, now that’s my kind of job!!! I never knew recruiting could be so simple.
What the “consultant” should have suggested (if they were to give an opinion like this) was said that the CEO needed to hire someone in Marketing as clearly there is no recruiting involved or needed.
But that would have been too obvious and not worth the $15,000 that this audit and recommendations cost or the hourly fee that the “consultant” would charge for providing this service.
Yes I strongly believe that having an online presence is needed by everyone (or at least go where the folks are hanging out) but it looks like some “consultants” have crossed the line into the snake oil salesman category and promising things they cannot deliver on.
What a bunch of crap.