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July 16, 2010

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Amybeth Hale

Employment branding seems to be approached by lots of companies in the same manner in which politics works. All talk, no action. All packaging, no substance. Externally beautiful, internally void. If companies would get busy working on overhauling processes, the communities which they are trying to impress would take care of the brand. Because brand is the perception and doesn't always match up with the intended message. Change the original message (the internal processes, the onboarding/interviewing/candidate experience) and the brand will follow.

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