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January 25, 2010

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Jeff Skrentny CERS

Thank you for your continued "rants." I hope you will continue to challenge both the buyers and the sellers of these services. Buyers to know what they are buying and prove that they are hiring themselves an expert. And sellers to answer the questions you list above. They have worked for years in many other service professions, no reason they shouldn't work here.

Joel Dahlin

Paul, I so feel the same way. The problem is, there are so many people that have no idea about social media. These people turn to "the experts" to educate them and get them on track.

I went to a social media presentation this past summer just to see what they had to say.

The entire audience of 40 people really had no idea about any social media channels. So they just ate up what the presenter had to say.

Sitting there and listening I could tell the presenter themself had only very minimal knowledge of social media. It was very frustrating sitting there. This person is traveling around the state charging $40 a head teaching something they know little about themself.

Afterwards I went home to see what the presenter was doing for social media for themself. They would post on twitter, linkedIn, and facebook once a day. So, posting on these three channels just once a day warranted the person the title of an expert????

Great post.

Jeff Nolan

Paul, thanks for sharing your thoughts on this topic. I too get annoyed by the constant flooding of people self-anointing themselves experts, in any category, let alone social media. You make very valid points about questions to ask a speaker or individual who claim to be an expert. Let ones peers and clients determine the validity of this so-called "expert badge".

One way I like to think about it, "Would you buy a BMW (pick your model) from a guy/girl who drove a Lexus?" Use what you sell and have a passion for it that is undeniable.

Karen Mattonen

thank you, thank you, thank you..

And let's not forget the "influencers" the ones who were considered HR and Recruiting Influencers on that Noted List.. the list the states less than 20% were even of the h.r and recruiting industry..

Are we that pathetic we can't influence ourselves?

Aye..well, guess it is all part of being Open, and Honest and Transparent..

Nicole Bodem

Oh Paul - Leave up to you to change my mood. I literally laughed out loud. In all seriousness though, this problem is just growing and its sad. Companies are being taken advantage of, the only way to get around this is by education. It’s important to know the right questions to ask that will help identify the real industry experts. Good for Andrew for writing the above article.

The reality though is the days of SEO and social media being separate are over. Social media is an integral element of a successful SEO campaign in the current recruiting landscape. So if you have a good SEO, they should also be familiar with the Social media landscape. In my opinion, an expert has to do more than just talk about these topics.

Nicole Bodem

Oh Paul - Leave up to you to change my mood. I literally laughed out loud. In all seriousness though, this problem is just growing and its sad. Companies are being taken advantage of, the only way to get around this is by education. It’s important to know the right questions to ask that will help identify the real industry experts. Good for Andrew for writing the above article.

The reality though is the days of SEO and social media being separate are over. Social media is an integral element of a successful SEO campaign in the current recruiting landscape. So if you have a good SEO, they should also be familiar with the Social media landscape. In my opinion, an expert has to do more than just talk about these topics.

twitter.com/aeklund

Paul - These are like the early days of web design when everyone and their brother's mother could design you a "web page." Getting up on Twitter or Facebook is not a social media strategy. Becoming the Mayor of your local coffeeshop on 4sq doesn't make you capable of driving business for that coffeeshop. Getting up in front a crowd and telling people all about the social web because you know how to use it personally but have no clients certainly doesn't make you a social media guru.

Your post is really all about people getting duped. And thank you for that.

Mitchell Hislop

Paul,
This is the post that I wanted to write. I am having many of the same feelings.
With some people, I just think they dont know better yet, and I do not want to look down on someone for wanting to learn. (which is where http://www.mitchellhislop.com/my-social-media-creed/ came from)

However, those that just annoint themselves really piss me off.

I have been asked to speak, been interviewed, and there is even a magazine article with me on the cover with the title "social media expert". I fought tooth and nail to not have it called that. I shy away from the term as much as possiable. Why?

Because there is no way to tell. There is no "expert" status. There are people doing cool things. There are people talking companies into paying them to sign up for twitter.

In both cases, they may call themselves experts.

What do I try and call myself? A thinker. A social media developer. (I am doing a few webapps built on social API's).

But mostly, I call myself Mitchell Hislop. I let my work, thoughts, and actions speak for themselves.

Kate-Madonna Hindes

Thank GOODNESS You're You.
You're not afraid to call it out as it is. You take the mud out of the slingshot and put in TRUTH- that is irreplaceable.

There are no experts in a changing world. What we can become, is experts in ourselves. That makes all the difference.

Thanks, Guy!

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  • Paul DeBettignies, Minnesota Recruiter, Minnesota Headhunter, Minnesota IT Jobs

    Welcome to the Minnesota Headhunter Blog. My name is Paul DeBettignies (pronounced De-Bett-ingz).

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