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January 01, 2009

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CGBrummund

The Vikings ticket sales are interesting. According to the Strib, only 55% of season ticket holders bought playoff tickets. My boss was part of the 45% who did not purchase playoff tickets. When asked why he cited two reasons:

1. They jacked up the price because they are playoff tickets, so he'd have to pay an extra $30 per seat.

2. They required him to buy tickets for all of the home playoff games, so that meant he had to purchase tickets for this Sunday and for the NFC Championship because it could be potenitally played at the Metrodome. If the Vikings did not host the NFC championship game, then the money would go as a deposit towards next year's season tickets.

So here's a few thoughts:

Why charge season ticket holders the higher playoff price? Charge the premium on general ticket buyers, but they should reward those loyal season ticket holders by keeping their price the same as a regular game. The Vikings are already going to come ahead just by getting to host one more home game. No need to get too greedy.

The second thought is that if 45% of your season ticket holders aren't buying those tickets right away, then I'm guessing that those 45% are considering not ordering season tickets for next year. The ticket sales office is going to have their work cut out for them this season.

The final thought is that as of yesterday, a reported 3000 tickets still remained. I checked online and there were only two price ranges available: $120 and $160 per seat. Let's just say that the remaining seats average out to be $150 per. That means it would cost $450,000 to buy out the remainding tickets. Is it worth it to the NFL, FOX, or any other local or national advertiser to chip in and make sure this game is broadcast in the Twin Cities? This is a playoff game. The national audience will be much higher than the regular season, thus making the local viewership in Minnesota less vital.

It'll be interesting to see what happens. They have about an hour and half left today.

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