A couple of weeks ago on ERE there was an informative article Four Tips for Corporate Career Websites. The article has some ideas on how to make your career or jobs page better. Very good advice.
I had a meeting last week with a company that employs 400+ people including a growing technology group. They DO NOT have a career page on their web site. Seriously. No page.
One of the issues they have is that their job postings are bringing in some candidate flow but a very middle of the spectrum talent pool. After applying online a candidate is asked to see view the corporate site where at best there is basic company information. There is NO information on how to get a job, what it is like to work there, or a list of the openings.
So if you stumbled across the site and had not applied on a job board you would have absolutely no idea what they are recruiting for.
Here is another example of another company headquartered here in Minneapolis with offices in 7 other cities. If you go to the “Home Page” you see the following “Buttons”:
About
Services
Meet Us At (conferences)
Industry
Contact Us/Request Information
Where would you guess their career page is? “About”? Nope.
On the “Contact Us” page is the following with a customer service contact before and a business partner contact after:
If you are interested in employment opportunities at “XYZ Inc” please submit cover letter and resume to Email: employment@xyz.com I forwarded the ERE article to the company I met with last week and said here is what your competition is thinking about. The contact replied that he would be interested in hearing my thoughts on this. My thoughts? Simple, get a career page up and running this week like most everyone else did in 1998.
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