There has been a lot of talk about whether or not one can make a career out of being a blogger. (I assure you that is not my intention. I will continue to be a Minneapolis technology recruiter.)
Meet Aaron Gleeman; if you are a Minnesota Twins fan, baseball fan in general, or read Sports Illustrated you likely already know who he is.
Aaron writes a self-titled blog, AaronGleeman.com with his focus on the Minnesota Twins. He has been writing for about 3 ½ years and I finally came across his site two weeks ago. Where have I been? Apparently everyone in Minneapolis and St. Paul knew about him but me.
He does not just write about the Twins although clearly it is the focus. He does write about other sports, the Twin Cities and pop culture. Usually it relates back to baseball one way or another.
Aaron and his blog are of great interest to me because of the way he and it have evolved from just a local interest to a national following without losing his voice, or style.
He started writing about something that interested him. As he posts today in Twins Notes:
People often ask what motivated me to start this blog four years ago. It's a complicated answer, but in the end can be boiled down partly to me getting fed up with the sub par coverage of the Twins in the local mainstream media.
He had no idea of greatness four years ago. He just started writing about what he knew a lot about, the Twins, baseball, and sports in general.
If you write good content, write frequently, have a style of your own, interact with other bloggers, and most important of all actually know what you are talking about you will be noticed.
In the time that I have been writing this (in between phone calls over two hours) Aaron’s visitor count has increased by 70+. Currently his visitor stats show 1,922,858 since 8/1/02. No, that number is not a mistake on my part. That is the number.
Aaron was a successful blogger but his fortunes (so to speak) were fast-forwarded after his appearance in this article in Sports Illustrated, How the Web is Changing Sports Coverage. You can read his take on the article and his excerpt from it, My 15 Minutes.
While writing his own blog he is also a contributor to other publications including USA Today and Fox Sports.
Yes Aaron’s story of a college student turned blogger turned national writer (and getting paid for it) is a rare occurrence but it does happen and it is nice to see a local guy be one of them.
A closing tangent:
I am always looking at my statistics to see how someone found the MN Headhunter blog. I am paying attention to links from other blogs, posts that have been shared with others, and the search engine referral words. My site is rather boring when it comes to referrals from Google, Yahoo and MSN. Common words include: MN, Minneapolis, Minnesota, Twin Cities, recruiter, headhunter, jobs, careers, volunteer, IT, etc.
All career related as one would expect, as I do not write much about anything else. I have written some on Gopher football and sports in general but it has not been my focus and finding time to write on industry topics has been difficult enough.
From last week’s Link-O-Rama, Aaron wrote about his referrals. I was most fascinated to see that a blog focusing on baseball and the Minnesota Twins specifically has the #1 return on Google for Jennifer Aniston’s butt from an October 2002 post. To show how specific search engines really are if you drop the (‘s) from the search Aaron's blog is nowhere to be found.
Huh, maybe I should start writing about fishing, walleye, the Guthrie and the Warehouse District…
Enron Verdict
***Updated*** Ken Lay was also found guilty on the 4 counts of bank fraud in the bench trial by Judge Sim Lake.
***Updated*** A jury of eight women and four men returned verdicts again Kenneth Lay, 64, and Jeffrey Skilling, 52, former executives of Enron.
Ken Lay was charged with a total of 6 counts and faced 45 years. He was found guilty on all 6:
1 Count of Conspiracy
2 Counts of Wire Fraud
3 Counts of Securities Fraud
Lay’s maximum sentence is 45 years.
Jeff Skilling was charged with 28 counts and faced 275 years. Skilling was found guilty on 19 of the 28:
1 Count of Conspiracy
12 Counts of Securities Fraud
5 Counts of False Statements to Auditors
1 Count of Insider Trading
Not Guilty on 9 Counts of Insider Trading.
175 years is the maximum for Skilling.
Sentencing will be September 11, 2006. 5 years and 10 days after the scandal broke.
On Wednesday, another U.S. judge in Houston approved a $6.6 billion civil settlement by three banks accused by Enron shareholders of helping the company hide financial misdeeds that led to its collapse.
The settlements to be paid to former Enron shareholders include $2.4 billion from Canadian Imperial Bank of Commerce, $2.2 billion from JP Morgan Chase and $2 billion from Citigroup. This combined with a previous settlement with Lehman Brothers and Bank of America totals $7.2 billion of the $40 billion lost by shareholders.
***Original Post*** The jury in the fraud and conspiracy trial of former Enron chief executives Ken Lay and Jeffrey Skilling has reached a verdict. It will be read at noon eastern time, 11 am central time.
I will post an update after the verdicts are read.
Posted at 10:43 AM in Commentary, General | Permalink | Comments (0) | TrackBack (0)